This is actually down from last July’s first matchup between welterweight champion Kamaru Usman and Jorge Masvidal, which totaled a reported 900,000 PPV buys domestically and 1.3 million overall. That card also featured three title fights, although Usman vs. Masvidal I proved to be anticlimactic compared to the extremely climactic ending to their rematch.
Was being dramatic…but lets see. Jones last 3 were Reyes, Santos, Smith. I doubt any of those hit 700k. Jones has only sold above 800k vs Cormier and has never hit close to 1M buys.
The dilution of cards isn’t helping either. This card was the exception with 3 high profile fights. Most events have only 1… 1.5 interesting fights. I’m not saying only 1.5 fun fights to watch but they are fighters fans are clamoring to see.
I wouldn’t buy a ppv even if there wouldn’t be other ways to watch it. The price is rediculous, and fights are very rarely as entertaining as on the last card. Without weight classes below lightweight and only championship female fights on the cards I would at least have a guilty conscience about it though