Web and internet guys: impressions can be fake?

I have a marketing guy bragging about how he gets lots of "impressions" but I am not impressed. Is that really the only actionable thing marketing companies brag about?

Those "impressions" can be fake as shit from bot farms or some group of east Indian web-pros with a staff of random people clicking shit for a living am I right?

How impressed should you be with "impressions"?

clicks is definitely a better indicator that your ads are working, but impressions is an industry standard

Any good marketer will tell you exactly where the impressions are coming from but yes, impressions are only one factor in deciding if your campaign is doing well or not. Depends on your goals.

If you are selling something from your website then "conversions" is the best metric to measure.

If you are talking to an SEO guy then rankings in your desired keyword schema is the metric you want to watch.

Also, having Indians pound your page or Ad isn't really a thing anymore since it is very easy to see where your clicks are coming from and you can I.P block countries known to spam.

Whats your business?

 

Impressions just mean it got put in front of someone and they saw it

I am more impressed with CTR and conversions, but i know everyone wants to tout how many impressions they can generate

leifdawg -

clicks is definitely a better indicator that your ads are working, but impressions is an industry standard

Clicks and impressions are basically the same thing. 

greasegun - 
leifdawg -

clicks is definitely a better indicator that your ads are working, but impressions is an industry standard

Clicks and impressions are basically the same thing. 


No it's not

Impressions are the number of times your ad has simply been viewed.

Like it showed up in someones feed, search results, etc.

Clicks are at least a metric that someone was interested in your ad and clicked on it

LIke for example, you googled "how to fix my dodge tranny"

and you got a serch result ad for "hottrannies.com"

You didn't click on it.

But that is an impression

1 Like

Correct.

Clicks are the outcome of impressions. Most clients I deal with lump impressions and clicks into the same bin and only focus on conversions. 

greasegun - 

Correct.

Clicks are the outcome of impressions. Most clients I deal with lump impressions and clicks into the same bin and only focus on conversions. 


I wouldn't

Impressions doesn't really indicate interest in your ad

it just means it was put in front of someone or your paid campaign got it put in front of eyes

While the more impressions you have, the better obviously... i wouldn't lump them in with clicks necessarily to gauge the success of your campaign

Clicks are a direct indication your ad as interesting enough (or relevant enough) for someone to click on it. Impressions aren't.

Like, if you posted a shitty ad on a park bench and a bunch of people obviously saw it, but no one responded to it, is that successful? But you got 30,000 impressions!

Conversions are ulimately your end goal in the entire process obviously, so of course that's what you want to focus on.

A lot of digital marketing and SEO people just push Impressions, Impressions, Impressions to you...and that's all well and good, but that doesn't necessarily mean your ad is generating interest. It just means it was put in front of people (usually that you paid for)

greasegun - thank you, I have a franchise, I do not like the marketing direction they are in and they brag about impressions being up but leads are down double digits

Chimonos Revenge - thank you, that information is very helpful

Have a great weekend!

Conversion rate is what matters.

1 Like

greasegun - 
leifdawg -

clicks is definitely a better indicator that your ads are working, but impressions is an industry standard

Clicks and impressions are basically the same thing. 


they are not even remotely close to the same thing

and what about seo?

SEO will drive impressions by making sure your ads show up in the various search engines organically (assuming you didn’t pay for key words.) From there, you can validate the impact of your content based on clicks… Of course, this assumes that you’re showing up in relevant places with relevant content.

The most motivated client is the one who found you himself, using, for example, a Google search, and is ready to consider all the offers on your site if he is interested in the description that appears in the search engine results. How does it work? Thanks to the SEO, of course. By the way, guys, have you heard something about https://seo-casino.com/ SEO casino services? Any ideas?