I know Lorenzo Fertitta was a firm advocate, with UFC production placing large emphasis on reel production.
Some just blow me away; media wise, they bring magic to the sport.
In terms of marketing television PPV events, sizzle reels have historically been the go to.
I’ve compiled a series of reels (5 in total). I made the heel hook one, the rest I downloaded from other content creators.
I threw in a “bonus” there also I found on a UK “advertisers” site. I was impressed in terms of its reel production as it brings the explosive nature of mma reels and is also similarly emotive in nature.