Their clickbait star has faded.
Will Kirik start writing "articles" on Holly Holm's sex love and/or lube usage now? Or does it just go quiet?
Hoping for the latter. 
in for lube
ttt
Kirk said they post for hits, and that's the bottom line. Something along the lines of he would post a legit article, then Chris would post a clickbait article, and Chris would win every time. So that was the end of integrity.
So basically they'll post whatever inane, typo-ridden clickbait bullshit they can milk. 