if Ken Shamrock was did not take that fight at UFC 40, Tito/Chuck or Tito anybody else would not have delivered a big number and more attention. Ken was the biggest draw when the UFC wasn't promoted on TV as much and he had his big name rep and WWE history which gave the UFC new life.
TITO.
Both was the first thing that popped in my head when I read the thread title.
2 sides of the same coin
Tito 
Tito was the man before chuck and he remains relevant long after chuck was ko'd silly to his way out ..
Tito by far
Ken brought tito's popularity to a different level, it was shamrocks name that made it as big as it was, it was his popularity he got from the WWF that made MMA more known at the time
Rickson's Aura - if Ken Shamrock was did not take that fight at UFC 40, Tito/Chuck or Tito anybody else would not have delivered a big number and more attention. Ken was the biggest draw when the UFC wasn't promoted on TV as much and he had his big name rep and WWE history which gave the UFC new life.
Yup.
Symbolic - Ken brought tito's popularity to a different level, it was shamrocks name that made it as big as it was, it was his popularity he got from the WWF that made MMA more known at the time
Yup.
UFC carried both Tito and Chuck which is proven because both are gone and the UFC lives on.
Watching fights is in the DNA of humans...
Evolution = Survival = Fighting... We all fight everyday whether it is to get out of bed or to excel at our work...It is a fight, it is a struggle and we all are captivated by watching the clash of trained titans.
This is why it will be the biggest sport in the world ===> Millions of years of evolution of the fittest.
Tito and here is why... when Tito was the face of the company nobody knew a thing about the UFC and without Tito there would've been nobody else.
After TUF made the UFC explode, all those new fans needed to channel their fandom through someone, which ended up being Chuck since he was a coach in TUF and won the fight against Randy. If it wasn't Chuck, it would've been somebody else, Randy had he won that fight, or whoever the coach would've been.
Miletich.
I am going to have to say Tito Ortiz hands down. When I started to tune in Tito was on top of this game, he was the poster child. His cage antics of digging the grave stood out; people remember that stuff.
In 2003, who stood out the most on "Cradle 2 the Grave"? The one, the only, the flamboyant Tito Ortiz. Why, because he was the star, the most known. Wasn't Chuck, wasn't Randy it was Tito. Who created the most controversy that has people tune in? Tito. Who talks a lot of smack that also has people tune in to see what he says next? Tito. Who had back to back fights and destroyed Shamrock bringing in record numbers? Tito. Who created so much controversy and was to fight the president Dana White and we all tuned in disappointed it never happened? Tito. Who was one of the best coaches on TUF? Tito. And who did we all cheer for when he choked out Bader? Tito.
Love him or hate him he brings in the fans. I give Chuck all his dues; he's earned them HOWEVER Tito I believe has done more for the UFC then most; he's been around a long time and still in our faces. Tito is going to be a "Hall of Famer" but he just isn't ready to give up yet. Go get 'em Tito. Tito is the man.
Always seemed like when Liddell beat Tito it was kinda like Tito passing the torch.
Then Anderson beat Franklin, Rampage Beat Liddell and GSP Beat Hughes and the UFC was Anderson/GSP's
I always tell my sales guys that the numbers dont lie. Who had the most pay per buys and most people at the arena combined?
Both back in the dark day, but more Tito, and really the breakout has to go to Forest Griffen vs Stephan Bonnars fight in the Tuf finally.