Who determines UFC Fight of the Night?

I've seen some pretty retarded choices for Fight of the Night. Serra vs Hughes, which was basically Hughes dry humping Serra for 2 rounds over Sherk vs Edgar? Seriously?

Reminds me of when they gave Coleman vs Shogun fight of the night. Worst fight of the night maybe.

But seriously, who the f*ck is picking these? Whomever it is needs to be fired.

ttt for answer

 Main event was FOTN.  Clearly, this was the case.