The verdict is in from audiences and X-Men: Apocalypse has found itself garnering an estimated $65 million over its opening weekend, with its total racking up to $76-80 million for the 4-day holiday.
Two years ago, X-Men: Days of Future Past opened in the same slot and grossed $110.5 million. While 80 is nothing to sneeze at, it’s a significant drop for one of Fox’s biggest tentpoles. The Bryan Singer-helmed effort is on track to amass around $170 million domestically, which its sister-franchise, Deadpool, garnered in its first 6 days.
Overseas, the film is in a bit better shape, as it’s already earned $185 million having opened last weekend in some markets.
Its very likely that Apocalypse, which holds a 48% on Rotten Tomatoes, is suffering from some mixed word of mouth and thusly some audience members are staying home. Both Heidi and I saw it, and neither of us had glowing things to say, respectively.
So let’s assume this 80’s-set iteration, in its total domestic run. ends up not even equaling the opening weekends of Batman v Superman: Dawn of Justice ($166 million) or Captain America: Civil War ($179 million)? What happens then?
Currently, Singer is in place for another go with the team, set in the 90’s. Given these numbers, perhaps one can assume that audiences are tiring of stories that center around Magneto (whose arc hits a point of absolute exhaustion here) and Singer’s general sensibilities regarding superhero storytelling. This is a series that needs to evolve in order to survive, and while I didn’t love it, it’s clear that viewers warmed more to the modern-day, snappier Deadpool than this angst-ridden throwback. The final cume will tell the tale, but I wouldn’t be shocked to see Fox switch gears, or Singer calling it a day with the franchise he spearheaded.
“I recently met Danny Boyle — he and I have known of each other for many years but never met. He was prepping “Steve Jobs” at the time and I was doing this and he said, “Are you going to be doing ‘X-Men’ movies forever?” And I didn’t actually say no.