Dana has big bosses who aren’t his friends he has to answer to these days. O’Malley is very popular with young fans. It’s not even how many people he appeals to as much as who he appeals to.
The UG hasn’t been a target ufc demo in almost a decade. Old school Hardcore fans do not pay the bills anymore.
So the big bosses think so highly of Omalley that they’re going to make sure Dana puts on the kiddy gloves and bends over backwards to keep Omalley happy?
He’s in a great position to pick and choose… flashy fighter with fans and people seem to love his personality. It would be stone cold retarded to hold him back in any way unless he’s impossible to work with.