So Layzie and i have had some problems lately in terms of marketing concepts, but it seems we came up with one that works. Instead of working for 1 company, we will continue to release our videos as scheduled, with advertisements on them at the start. It will be like a MMA banner at a fight for the first few seconds that has all the sponsors logo or choice of advertisement on it. Overall, our youtube accounts get well over 150k plays a month
The UG has always been full of support for the most part and if anyone wants to talk to us about this please send me an email to
Referred to as a “Master Marketer” by ESPN’s Jay Crawford, Aaron Tru is an “on-camera” MMA personality and marketing consultant who holds a bachelors degree in Communication Studies and a minor in Business Entrepreneurship. Tru gained international fame for engaging in one of the most extreme marketing stunts ever when he planned to be attacked and choked unconscious by a female MMA championship fighter, Chris “Cyborg” Santos. After millions of views, Mr. Tru has been seen on ESPN, The O’Reilly Factor, The Best Damn Sports Show, multiple shows in Japan and Europe, and has even been featured on the front page of tmz.com, making the “choke out” video an iconic cult classic. Additionally, Tru has been featured in MMA Worldwide Magazine and has appeared as a guest on several radio shows. Tru has covered over 75 MMA events including UFC, StrikeForce, Elite XC, and Affliction, and several other promotions in the California Area. As a result, Tru has become a trusted member of the MMA community and built rapports with promoters, sponsors, fighters and managers. Before dedicating his professional career to combat sports, Tru was a Corporate Business Consultant. Sighting his devotion and passion for combat sports, Tru returned to the MMA industry full-time in 2008.
I was raised in the entertainment business. My mom was a waitress at one of the first Chuck E. Cheese’s to be built in Fresno, Ca., and my Dad auditioned for the Gong Show twice. Also, my Grandma is from Switzerland, and apparently there is quite a long line of yodelers on her side of the family. I think yodeling is for dicks, but with all the talent in my family, it’s really not surprising that I’m a bad ass editor.
thanks for the reply. i imagine it's a hard decisions to make.
I think for now I'll pass and wait till you get to make the change. performance based advertising is all I'm interested in. but i'll be looking when your model changes for sure.
Hi, here is my bio to help you learn a little bit about myself.
LEAD REPORTER/ON AIR TALENT: Aaron Tru
Referred to as a “Master Marketer” by ESPN’s Jay Crawford, Aaron Tru is an “on-camera” MMA personality and marketing consultant who holds a bachelors degree in Communication Studies and a minor in Business Entrepreneurship. Tru gained international fame for engaging in one of the most extreme marketing stunts ever when he planned to be attacked and choked unconscious by a female MMA championship fighter, Chris “Cyborg” Santos. After millions of views, Mr. Tru has been seen on ESPN, The O’Reilly Factor, The Best Damn Sports Show, multiple shows in Japan and Europe, and has even been featured on the front page of tmz.com, making the “choke out” video an iconic cult classic. Additionally, Tru has been featured in MMA Worldwide Magazine and has appeared as a guest on several radio shows. Tru has covered over 75 MMA events including UFC, StrikeForce, Elite XC, and Affliction, and several other promotions in the California Area. As a result, Tru has become a trusted member of the MMA community and built rapports with promoters, sponsors, fighters and managers. Before dedicating his professional career to combat sports, Tru was a Corporate Business Consultant. Sighting his devotion and passion for combat sports, Tru returned to the MMA industry full-time in 2008.
LEAD VISUAL MEDIA EDITOR: LayzieTheSavage