Conors such a dickhead
Artem has been a proper sausage here. Sad.
yessir
Wonder what the lawyer charges will be.
Conor McGregor has earned a second small court victory over his former best friend and (alleged) business advisor, Artem Lobov.
Lobov recently sued McGregor for a 5 percent cut of a $600 million deal âThe Notoriousâ closed earlier this year to sell his popular Proper 12 whiskey brand. According to Lobov, he was the one who gave McGregor the idea of doing his own whiskey, rather than teaming up with âThe Mountainâ Hafthor Bjornsson on an Icelandic vodka.
While there seems to be a lot of evidence that Lobov was indeed the man who pointed McGregor toward his own whiskey deal, thereâs also a lot of evidence that Lobov repeatedly turned down payments as high as $1 million from the Irish sports star.
One text message from Lobov to McGregor says in black and white, âI swear on my childâs life I will NOT take a cent out of he whiskey deal!!! That is something I enjoyed doing and the thought of knowing that I helped you with something keeps me warm on the coldest of nights.â
The case may hinge on two witnesses who heard McGregor tell Lobov in Sept. 2017, âRemember, 5 percent is yours, no matter what.â
It may be an uphill battle for Lobov, who lost his first court case in the overall war earlier in December. Lobovâs request that the case be heard in front of Irelandâs Commercial Court was refused, leaving it to be adjudicated in the much slower High Court.
Now, Lobov has lost a related defamation case over McGregorâs reaction to his former friendâs lawsuit. Conor had repeatedly called Artem a âratâ in several Twitter Voice posts, even creating a fun little jingle to go along with the accusation. He then demanded Lobov show up for a fist fight outside their old gym. Lobov responded to the incident by filing a defamation suit against McGregor, which has just been rejected by the High Court.
In a ruling from Mr. Justice Garrett Simons, the court was not satisfied that, âMr. McGregorâs social media statements calling Mr. Lobov a âratâ were defamatory.â The judge ruled that the statements, delivered on McGregorâs Twitter account, didnât go beyond âvulgar abuse.â He classified them more as âpart of a rant by a trash talking MMA fighterâ than a legal statement justifying a defamation suit.
âNo reasonable member of society would attach any significance to these tweets,â the Justice wrote, echoing what weâve been saying about McGregorâs Twitter account for months. Our favorite quote from this whole affair, delivered courtesy of Breaking News Ireland: âThe court also heard that a picture of Mr. Lobov superimposed on a packet of raw sausages was also posted on Mr McGregorâs Twitter account.â
âWell there ya go Stuart little â You now owe me two major court appearance fees. Stop this nonsense,â McGregor tweeted following the decision. âYou are making a holy show of yourself. Peel it back day by day, if you can even. Thatâs coming from the âold friend, woulda done anything for youâ in me mate. God blessâ
Weâll continue to keep you updated on all the twists and turns in this court case as Artem Lobov sues Conor McGregor over a share of his Proper 12 whiskey empire.
Lobov fumbled a million bucks and now even more. What an idiot
This
Artem Lobov wonât have to pay legal fees for his failed Twitter injunction against Conor McGregor until the conclusion of his defamation case.
A Twitter injunction by Lobov and his legal team against McGregor failed in High Court just weeks ago. Lobovâs representation was attempting to get McGregor to take down various social media posts in which he referred to his former SBG Ireland teammate as a âratâ.
The failed attempt forces Lobov to pay the legal fees for the injunction, as ruled by High Court on Wednesday, according to The Irish Times. McGregorâs âratâ-themed posts attacking Lobov are allowed to stay online.
However, Lobov wonât have to pay the legal fees stemming from the failed injunction until the entire defamation caseâs conclusion.
Lobov is suing McGregor for defamation for calling Lobov a âratâ in various social media posts. Tensions fumed between the two sides after Lobov sued McGregor on grounds of claiming the creation of McGregorâs Proper 12 Irish Whiskey.
Artem Lobov Suing Conor McGregor For âRatâ Twitter Attacks
UFC
Things between McGregor and Lobov reached a boiling point when McGregor challenged Lobov to a fight amidst their legal battles. Itâs uncertain if Lobov took McGregor up on the offer to settle their differences in a gym scrap.
Lobov and McGregor were close friends, stemming from their time as teammates at SBG Ireland. He was an understudy of McGregor during his time on The Ultimate Fighter 22.
Lobov retired from combat sports following stints in Bare Knuckle FC and the UFC. He last competed in bare-knuckle fighting in a loss against Denys Berinchyk at Mahatch FC 6 in July 2021.
McGregor is expected to return to the UFC Octagon later this year after a long hiatus. He hasnât fought since suffering a leg injury against Dustin Poirier at UFC 264.