Can someone explain this Bud ad?

#BESPIDER??!? Is this part of some larger series that kind of explains what is going on?

He's happy for back, thats all I know.

Anderson Silva will be staring in the new Spider-Man Phone Post 3.0

Leave the guy alone to take a poop in peace!

Ooo. This looks like part of an ongoing ad campaign. Phone Post 3.0

He's riding Minotauro? Phone Post 3.0

It's pretty clear from the video that he back!

mixedmartialfarts - 

It's pretty clear from the video that he back!

Trust him, he back.

Crack a window, someone arted up in here. Phone Post

I'm happy for back. For back for fight. Phone Post 3.0

I back approves of this message. Phone Post 3.0

I am very excite for back

OK makes sense now.

Obviously you guys don't trane ufc. All the best guys squat on bull head statues while contemplating their greatness. Phone Post 3.0

It mean he good. he happy to be back. he spider. he excite. ees normal. he take back the belt.

It's all BULLshit.