Let's step back for a second and think abou this one.
Arlovski fights Silva for the 2nd time. UFC (on SPIKE) has been building this one up big time. The match takes place and Arlovski (a great boxer and Sambo champ) drops and covers up (his face specifically) without trying to get into the guard or any other position.
Silva wins and now we're going to see Arlovski vs. Silva 3. Have you noticed that these "rematch" fights are always built up for months in advance? Have you noticed that the revenues for the rematches are almost double or triple than the revenues for the 1st matches (just google revenues + ufc)? Have you noticed that it's the "story line and character development that is fuelling the interest in the Ultimate Fighter?
The heavyweight division in the UFC is at an all time low. Except for maybe Brandon Vera, I don't see anyone who I would pay $40 to see to fight for the championship (BTW I like Monson but boy did he look terrible at UFC 59!).
Put all these variables together and you may see what I see.
Remember, UFC is a business just like any other form of entertainment.