"Today InsideFighting broke the news that WEC middleweight contender Chael Sonnen has signed an exclusive endorsement contract with the soon to be launched, Nasty Threads...Below is video footage of Sonnen's contract signing that took place earlier this month in Oregon. From left to right in the video appear WEC middleweight Chael Sonnen, Jennifer Harmon of Harmon and Hendricks Law Firm and Brian D'ambrosio Owner of Nasty Threads."
sonnen is a great fighter, though im not sure dropping a quarter million on him was wise. I dont think his name carries enought weight with the noobs and guidos to which the majority of mma clothing is aimed at. Either way congrats on snagging a fat ass check and i hope you get to beat filho ass again
"Really Elias? Thats awesome if he's getting that shit up front! "
That's what they are saying they are going to do.
"probably including options and is the maximum total payout after lots of different metrics are satisfied. "
As the article says, it's a conditional contract. According to Chael that means, among other things, that it is structured very much like his fight contract in that the more he wins, the more he earns.