Wondering why is he getting such special treatment? First and foremost his skill set. But mainly because you all cannot stop talking about him, be it good or bad. This is an entertainment sport. If you want to earn money you attract attention towards yourself that is beneficial to your sponsor, investor (UFC) and yourself.
Understandably most people do not have the charisma to attract such attention and in cases where an athletes "fakes it", it just never works. A fighter is a product and more should look towards making themselves more valuable as it is clear you don't have to just fight to do so, but it sure helps to have world class talent.