With all the buildup to UFC 71, MMA being on the cover of Sports Illustrated, and the extensive coverage of UFC 71 on ESPN, many MMA media outlets and fans were saying that MMA is now finally "maintream," that it had "arrived," and it was "here."
However, with last night's K-1 Dynamite event, there was no coverage on ESPN, and only blip that has been mentioned was Morton getting KO'd and refusing to do the drug test. There could be at least 2 other (relatively) big stories:
Royce Gracie (the guy responsible for essentially bringing MMA to America) avenging the multiple family-loss
Brock Lesnar in his first MMA match (not only is he in this "new" sport, but they covered the hell out of him trying out for the NFL - it would've almost made for an interesting story about how he couldn't make it in the NFL, but was successful in his MMA debut, while another athlete - Morton - who was successful in the NFL, got KTFO in his MMA debut).
There was nothing on either.
I would make the case - at least for right now - that MMA isn't "here." Rather, the UFC is "here."
It'll be interesting to see how ESPN covers UFC 72, a card that looks completely lackluster in comparison to the Chuck/Rampage main event.