How does the UFC plan to promote their "Fight Pass" digital network live events? Its not like they can air commercials for it on TV right?
Now I'm sure they will have commercials for"Fight Pass" as a while where they well talk about the merits of live events, fight libraries etc but I fail to see how they will advertise the individual events.
Watch _______ take on ________ only on fight pass network, streaming live at 2am! 
Ttt