Well written piece.
His personality is not appealing. Remember the old saying, 'nice guys finish last'. That's DJ's career in a nutshell. If you want people to tune in to watch a fight, it has to peak a fans interest. DJ is not bringing in that type of intrigue. So the next option is to setup a good match up. Unfortunately his division is brand new and full of nobodies and none of them seem to have any sort of personality to draw in fans. Henry Cejudo is one of the few guys in that division that can do media well, unfortunately he spends most of his time talking about his gold medal.
You can't blame the UFC for DJ's lack of charisma, personality, and interest. His only outside hobby seems to be video games...and if this was Japan, then maybe you could use that as a marketing tool for him...but you aren't going to build his fanbase by pushing some type of video gamer angle. He streams on twitch, the biggest site for watching people play video games, and he only gets around 100-200 viewers. Is it Twitch's fault for his relatively low viewrship as well? Should they do a better job at promoting him? No...they built a platform that allows anyone to enter, and whoever brings in the most interest is going to have the most success...just like the UFC.
He is a dominant fighter, if he would stop being Mr. Nice Guy for 2 minutes and actually hype up a fight for once in his career, he could blow up. He's to humble to spark some contraversy, make some headlines, generate interest. He also talks openly about why he doesn't do anything to build a fight outside of just training for whoever the UFC tells him he is going to fight.
You want to see why he has such low numbers? Compare these 2 scrums of DJ vs. McGregor. One shows a guy who literally could give fuck all about anything having to do with his career except for whoever the UFC tells him he is going to fight, the other is a guy who has a strong opinion on every aspect of his career, his division, his goals.
https://www.youtube.com/watch?v=X9XNvaTTuEY
https://www.youtube.com/watch?v=7PSMCwll-EM
If DJ treats every fight as just another fight with nothing else interesting about it, the fans are not going to talk about it or tune in...because not even the champ wants to talk about it.
Left out how he's victim of his own success. You cannot build an opponent because if they win 2 fights they are getting title shot. Maia and Holloway won a combined 15-17 fights before getting shot.
Nobody cares about guys that small fighting. If you put in 105lb class you'd have one guy dominant and nobody would care. We all know it's true. Ufc is wasting money trying to promote a guy that doesn't sell.
zFugitive -His personality is not appealing. Remember the old saying, 'nice guys finish last'. That's DJ's career in a nutshell. If you want people to tune in to watch a fight, it has to peak a fans interest. DJ is not bringing in that type of intrigue. So the next option is to setup a good match up. Unfortunately his division is brand new and full of nobodies and none of them seem to have any sort of personality to draw in fans. Henry Cejudo is one of the few guys in that division that can do media well, unfortunately he spends most of his time talking about his gold medal.
You can't blame the UFC for DJ's lack of charisma, personality, and interest. His only outside hobby seems to be video games...and if this was Japan, then maybe you could use that as a marketing tool for him...but you aren't going to build his fanbase by pushing some type of video gamer angle. He streams on twitch, the biggest site for watching people play video games, and he only gets around 100-200 viewers. Is it Twitch's fault for his relatively low viewrship as well? Should they do a better job at promoting him? No...they built a platform that allows anyone to enter, and whoever brings in the most interest is going to have the most success...just like the UFC.
He is a dominant fighter, if he would stop being Mr. Nice Guy for 2 minutes and actually hype up a fight for once in his career, he could blow up. He's to humble to spark some contraversy, make some headlines, generate interest. He also talks openly about why he doesn't do anything to build a fight outside of just training for whoever the UFC tells him he is going to fight.
You want to see why he has such low numbers? Compare these 2 scrums of DJ vs. McGregor. One shows a guy who literally could give fuck all about anything having to do with his career except for whoever the UFC tells him he is going to fight, the other is a guy who has a strong opinion on every aspect of his career, his division, his goals.
https://www.youtube.com/watch?v=X9XNvaTTuEY
https://www.youtube.com/watch?v=7PSMCwll-EM
If DJ treats every fight as just another fight with nothing else interesting about it, the fans are not going to talk about it or tune in...because not even the champ wants to talk about it.
well, this conor guy never defended his belt, so that's a bad example.
"Little Men don't sell fights"
Bows to a 5 ft Irishman
Tenor still 10ing -Morpheus1976 -good article
It's not an article. It's a blog. If you don't even know what you are reading, perhaps you should refrain from commenting on it.
If you actually believe that the UFC has not heavily promoted DJ, I question your understanding of the very definition of the word "promotion."
However, since you cannot even differentiate between an article and a blog, I am not suprised you lack a fundamental understanding of what "promotion" means.
Its written as an article, whether its called the UG blog or not.
Morpheus1976 -good article
appreciate the read and post, thanks
Tenor still 10ing -The UFC has promoted the hell out of Demetrious Johnson in many ways and media channels over many years.
The UFc put him on a season of TUF as a coach, they headlined Demetrious on Fox many times, Dana has praised him as a top pound-for-pound in many interviews, they filmed him and put him on their UFCUnleashed program, the UFC has set up many press conferences for him, put him in video games and on the UFC website......etc etc etc.
Only a complete idiot would describe all this as "The UFC hasn't promoted Demetrious Johnson."
If all that isn't promotion, how does the writer expect Demetrious to be promoted? The writer provides zero examples. Very poor article.
I agree with this guy, VU sir.
DJ needs better management. Having your coach as your manager is weird as fuck.