Ahh, the dangers of talking that pre-fight shit. Post-fight shit talking is far less risky. 
Jon Jones continually comes off like a douche, but in this case he was funny. His face at the end of the video is an instant classic.
Meh, good fuck em imo, Phil Davis kind of asked for it by looking past his opponent.
I don't blame Phil for talking trash although he wasn't any good at it. That's how it goes though, it can backfire. 
To be so boring and unremarkable and then act so brazen is something Phil should not be able to live down any time soon.