so I go to the mall today and see that there is a "fight wear" stand selling Warrior, Tapout...ect. right next another stand that sells all the flashy gizmos for your cell phone...I walk by Hot Topic and there is UFC shirts in the window...I go to a sporting goods place and there are UFC gloves, heavy bags...ect-
pretty cartoonish now, imo- makes me think "so you want to be an ultimate fighter?...head on down to Hot Topic and get your gear"