Nice way to promote Pride amongst people who might not have known what it is. This is off the news section on the Pride website:
The PRIDE FIGHTING CHAMPIONSHIPS are now available for viewing by passengers of Japan Airlines (JAL). If you’re flying JAL be sure to check out the JAL Entertainment Network and turn to channel 11, 26, or 27. There you’ll see a 60-minute program covering the 2004 heavyweight Grand Prix, which features such PRIDE stars as Mark Coleman, Kevin Randleman, Mirko “Cro Cop” Filipovic, Antonio Rodrigo Nogueira, and Fedor Emelianenko. Passengers can enjoy movies, video games, and a variety of programs in high digital quality on JAL flights and now that includes PRIDE!