Slap fighting. It’s a phrase that’s sure to elicit a wide range of responses. Maybe confusion, curiosity, and often times disdain. Yet that’s just fine with SlapFIGHT Championship CEO JT Tilley. He understands this new combat sport has a reputation problem to overcome. That’s why, for the last three years, he has slowly built an infrastructure to turn his slap-themed passion project into a profit-making machine.
“When you say the phrase, ‘the sport of slap-fighting,’ most people [are] going to kind of roll their eyes. I realize it’s a radical movement,” Tilley told MixedMartialArts.com. “But I was there when MMA was a radical movement. I remember when it was called no holds barred before anyone even came up with the term MMA. I remember when they made it to where we had to run to the Native American reservations to continue doing shows. I remember those days, and I’m not afraid to put a little money out there and a little elbow grease. Twelve shows later, we are a profitable company because something wonderful happened, and the universe blessed us with the YouTube algorithm."
Check out the full article at the link below and learn a little something about the growing biz of slap fighting.