.... interesting. 2012 was a disaster. with a horrible timeslot on friday nights (fx), most of their content on a network nobody gets (fuel) and further confusing the marketing place by promoting another brand (sf) on 2 different paid platforms (showtime shoextreme)... it became impossible for the average fan to follow the sport and as a result they left in droves.
Zuffa has essentially fixed all of the apparent structural problems:
- Tuf got a better night.
- FX fight nights are back to saturdays (saying goodbye to the friday night coffin) and is now consistent with the saturday night ppv prelims.
- SF is gone. eliminating 2 platforms (showtime and shoextreme) and another brand from the conversation.
- female mma to the UFC which means more main event fights.
- FS1 is launching this summer (currently named speed) which is available in 80 million homes compared to fuels 36 million. It sounds like much of the live UFC content is gonna move from fuel to FS1.
- fox is doing a 1 hour countdown show for every one of the big fox cards.
Every problem Ive been harping on, they have fixed. 2013 is gonna be crazy.