When Conor v Cowboy was to happen, and didn't, the explanation provided by MMA pundits was UFC was getting a steady stream of 600k buys from the ESPN deal. Therefore, they didn't need to pay Conor since PPV buys aren't as important. Further, they didn't want to have a non title fight PPV headliner.
Pretty lame ass argument I thought.
Fast forward to BMF fight. The non title fight explanation was obviously incorrect. Regarding paying up?
Diaz and Masvidal will earn a pittance of what Conor commands. Yet, it sounds like it will be at a rate that may only be lower than what Conor, J Jones, Khabib and DC make.
So why the fuck is UFC paying these guys if they have a streaky stream of 600k buy revenue?