Each week the ufc should stamp its name
on that day. I get Saturday night is for prime events but ufc needs to have a weekly fight night even if it’s just 2-3 fights. They should do Thursday night after the football game to tailgate the tnf audience.
I would cut the ppv down 30% and add the weekly mma night and you would see the fan base grow more. I would call it something like “MMA NIGHT AMERICA”. Make mma synonymous with that day in America. Entrench yourself.