12SixElbow -Seagals Kill Switch - https://mobile.twitter.com/Reebok/status/623931268837847040
Don't know how to embed from my phone unfortunately.
Feeling the heat.
#fuckreebok
MagSlim - Nothing says "great decision" like spending $70MM just to have a whole sport's fans think you suck.Lol, I would have bought Reebok until this UFC deal happened, now I think both brands are complete shit.
Lol.
As stated elsewhere, this isn't Reebok's fault. They didn't even get a 'steal' per se, as the MMA merchandise market isn't on the scale of many other sports.
The primary issue is that unlike other sports, an inordinate % of total revenues goes to the owners rather than the athletes, such that the athletes have been dependent upon sponsorship.
The UFC is highly profitable. Fighters should be paid more as a % of total revenues, whether PPV, gate, sponsorships, licensing, etc. This is particularly true if they are cutting out what is a major component of existing compensation.
The only critiques I can see for Reebok are the very bland product, and the flubbed roll out, and perhaps... they and the UFC should have given some real estate that fighters could still use to showcase personal sponsors. That said, the fact the UFC negotiated such real estate on merchandise and held it for it's own use and profit is again an issue with the UFC.
No real reason to be slamming Reebok due to the UFC's actions.
U4EA -boxing wiz -Saltine American - I was happy when I saw that reebok tweet on another website. It shows the fans might be making a difference.
As a sponsor slut, the UFC needs to make its sponsors happy. It won't get more sponsors, or not as much $ with Reebok getting so much shit for the UFC association.
Sponsors won't like the Reebok model when they see how Reebok had to lower the price of Kits.
Nate Diaz tweeted this 45 min ago
@tuf5champ: #FuckReebok and the @ufc. Especially that Hitler ass motherfucker @danawhite, cuttin the cutman for freedom of speech? #NaziGermany #Stitch
Give Nate some credit. He is begging to be cut, but at least he has the balls to speak his mind. I am sure plenty of others have the same feelings but stay silent out of fear of Dana's retaliation.
You gotta hand it to Nate, that's a marvelous tweet!
Wildcard - As stated elsewhere, this isn't Reebok's fault. They didn't even get a 'steal' per se, as the MMA merchandise market isn't on the scale of many other sports.
The primary issue is that unlike other sports, an inordinate % of total revenues goes to the owners rather than the athletes, such that the athletes have been dependent upon sponsorship.
The UFC is highly profitable. Fighters should be paid more as a % of total revenues, whether PPV, gate, sponsorships, licensing, etc. This is particularly true if they are cutting out what is a major component of existing compensation.
The only critiques I can see for Reebok are the very bland product, and the flubbed roll out, and perhaps... they and the UFC should have given some real estate that fighters could still use to showcase personal sponsors. That said, the fact the UFC negotiated such real estate on merchandise and held it for it's own use and profit is again an issue with the UFC.
No real reason to be slamming Reebok due to the UFC's actions.
"The UFC is highly profitable. Fighters should be paid more as a % of total revenues, whether PPV, gate, sponsorships, licensing, etc. "
You don't know if any of that is true.
You've got NO idea how profitable the UFC is
You've got NO idea what percentage of PROFIT (Not revenue) the fighters get.
Fuck that. Ofcourse they have a say in fighter compensation in someway. Their requirement to be an exclusive sponsor and not allowing any other sponsors during the whole fight week effects fighter compensation. I would cut them some slack if fighters were allowed to keep their banners or something like being able to wear their own gear at the fan expo. But the current situation is fucked up. 
Eat a dik, reebok
mixedmartialfarts -I don't disagree with you at all.iemitremmusi -GrindOnLine -I'm sorry. While I agree that this whole situation is a cluster fuck, your example is dumb.BigTedBear - It's going to real interesting if Reebok make any money out of this deal it's going to be a hard sell to get there investment back.They can fuck off with their pocket money.
TapOut were paying their fighters more than 2.5k during the dark ages of MMA.
Tapout didn't pay an entire roster for fighting, did they? Yeah they paid certain sponsored fighters more, but if they were paying the entire roster surely it would be a lot less than this deal that pays everyone.
Which illustrates why it's not necessarily a good idea to make the entire roster dependent on a single sponsor.
Ufc might start pissing off rebook with bad press
I'm borderline shill here, but I'm considering putting Reebok on my list of stupid UFC shit, along with fighter disrespect of Fedor, GSP and Aldo.
GrindOnLine -Laid on thicker than peanut butter but i like your belly fire!JoeyBagaDonuts - Ill take that as Reebok not liking the bad press associated with UFC actions. Who would of thoughtDamn right and it's our job to voice our disapproval.
We are the ones paying the bills and we want to be heard.
We will not support a dictatorship.
We want our heroes treated like the heroes they are.
The Reebok shirts have become the symbol of modern day slavery.
Someone shoop the south Carolina flag with a Reebok logos instead of stars.
Nuevo Haole - '...we are the exclusive sponser of the over 500 UFC fighters, but we have no influence over fighter compensation...'
Holy Shit, the corporate BS knows no bounds
...
If they were hoping this would work like their crossfit deal they made a huge mistake. Crossfitters all actually train, they're very loyal to the crossfit brand and there wasn't really anyone making gear specifically for them. MMA fans mostly don't train, they have a pretty rocky relationship with the UFC, and there are a lot of very established brands making excellent training gear already. Basically they're left with MMA fan shirts and we all know how well MMA shirt companies have done in the past, even the ones with good designs have struggled to make money.
U Fight Cheap and apparently U Fix cuts Cheap too.
Jerkie - Ufc might start pissing off rebook with bad press
12SixElbow -Wildcard - As stated elsewhere, this isn't Reebok's fault. They didn't even get a 'steal' per se, as the MMA merchandise market isn't on the scale of many other sports.
The primary issue is that unlike other sports, an inordinate % of total revenues goes to the owners rather than the athletes, such that the athletes have been dependent upon sponsorship.
The UFC is highly profitable. Fighters should be paid more as a % of total revenues, whether PPV, gate, sponsorships, licensing, etc. This is particularly true if they are cutting out what is a major component of existing compensation.
The only critiques I can see for Reebok are the very bland product, and the flubbed roll out, and perhaps... they and the UFC should have given some real estate that fighters could still use to showcase personal sponsors. That said, the fact the UFC negotiated such real estate on merchandise and held it for it's own use and profit is again an issue with the UFC.
No real reason to be slamming Reebok due to the UFC's actions.
"The UFC is highly profitable. Fighters should be paid more as a % of total revenues, whether PPV, gate, sponsorships, licensing, etc. "
You don't know if any of that is true.
You've got NO idea how profitable the UFC is
You've got NO idea what percentage of PROFIT (Not revenue) the fighters get.
iemitremmusi -So, what was the point of your post?mixedmartialfarts -I don't disagree with you at all.iemitremmusi -GrindOnLine -I'm sorry. While I agree that this whole situation is a cluster fuck, your example is dumb.BigTedBear - It's going to real interesting if Reebok make any money out of this deal it's going to be a hard sell to get there investment back.They can fuck off with their pocket money.
TapOut were paying their fighters more than 2.5k during the dark ages of MMA.
Tapout didn't pay an entire roster for fighting, did they? Yeah they paid certain sponsored fighters more, but if they were paying the entire roster surely it would be a lot less than this deal that pays everyone.
Which illustrates why it's not necessarily a good idea to make the entire roster dependent on a single sponsor.
I think this whole debacle is hilarious and I think it's fucked that they fired Stitch.
But I blame Zuffa hell of a lot more than I blame reebok. It's Zuffa's job to take care of THEIR fighters, not Reebok's. The UFC approached them and then entered into an agreement that had a negative effect on their end. If the fighters are getting the short end of the stick, that's on the UFC
Kid Salami - I think this whole debacle is hilarious and I think it's fucked that they fired Stitch.
But I blame Zuffa hell of a lot more than I blame reebok. It's Zuffa's job to take care of THEIR fighters, not Reebok's. The UFC approached them and then entered into an agreement that had a negative effect on their end. If the fighters are getting the short end of the stick, that's on the UFC