reasonable_mma - Any brand sold in Wal Mart I refuse to buy.
ttt
NEW YORK and LOS ANGELES and TORONTO, Sept. 7 -- /PRNewswire/ -- Authentic Brands Group, LLC, with offices in New York, Los Angeles, and Toronto, is proud to announce the acquisition of TapouT and Silver Star Casting Company (Silver Star), two of the biggest names in the mixed martial arts (MMA) industry. MMA is the world's fastest growing sport with billions of dollars in annual revenue and global appeal. Authentic Brands Group acquired TapouT and Silver Star as part of its multi-branded distribution strategy designed to protect brand integrity.
Authentic Brands Group has global brand building experience in apparel, action sports, consumer electronics, home and celebrity brands. The company's innovative marketing strategies include traditional and social media, and securing partnerships with high profile athletes and celebrities.
Authentic Brands Group's Chairman & CEO Jamie Salter said, "This sport is still in its infancy. We strategically chose these acquisitions as our first big move because we're getting into the right business at the right time. We're looking forward to working with the best brands and the best athletes in the world as we transition these two companies into global lifestyle brands with our retail and licensing partners."
With the acquisition of TapouT, Authentic Brands Group now owns the number one MMA lifestyle brand in the world, a brand name that has become synonymous with the sport itself. TapouT has global brand awareness that has grown alongside the MMA over the last 15 years by staying focused on the athletes and the fans. Built by three impassioned men who trained in MMA, the late Charles "Mask" Lewis, Dan "Punkass" Caldwell and Timm "Skyskrape" Katz, TapouT has maintained its authenticity through its rapid growth by staying deeply rooted in the MMA culture.
Caldwell said, "TapouT is more than a company or a brand to me, it is a way of life. With the passing of my best friend and co-founder Charles "Mask" Lewis, we've been through a lot. Now we are focused on continuing to set the standard as the industry leader, bringing to life Mask's dream of building a billion dollar empire. Authentic Brands Group understands what TapouT is about and they share our vision. Mask always said to simply 'believe' and that one word became our formula for success. We believe in Authentic Brands Group and they believe in us."
Silver Star Casting Company is a lifestyle apparel brand that has made its mark in the MMA, action sports and motor sports industries. Founder and President of Silver Star Luke Burrett, and his wife/ business partner Charis Burrett, have successfully marketed the brand across these sport categories by supporting athletes and keeping them accessible to the fans. Silver Star is committed to sponsoring only champion level athletes such as MMA middleweight champion Anderson Silva and fan favorite Clay Guida.
"Charis and I are extremely excited to work with the Authentic Brands Group team to take Silver Star to the next level. We've built our brand on staying true to our passion for sponsoring champions and making high quality products," said Luke Burrett. "We are confident that having Authentic Brands Group behind us will allow us to realize our goals and the potential of the brand."
Read more: http://www.sacbee.com/2010/09/07/3009666/authentic-brands-group-acquires.html#ixzz0yqV4vFOy
good news imo
look. legit stories with real facts! awesome!
here's another one:
http://www.sherdog.com/news/news/Tapout-2-Other-Clothing-Companies-Sold-to-Brand-Firm-26764
I wish the Tapout crew nothing but the best!
I guess its true that the only constant is change.
It is a very big change and Im interested to see what comes from all this.
TapOut is a very recognizable brand, and its likely that the brand will continue to exist, but under different ownership. So there may not be much visible change.
tracylee - look. legit stories with real facts! awesome!
here's another one:
<a href="http://www.sherdog.com/news/news/Tapout-2-Other-Clothing-Companies-Sold-to-Brand-Firm-26764" target="_blank">http://www.sherdog.com/news/news/Tapout-2-Other-Clothing-Companies-Sold-to-Brand-Firm-26764</a>
Just wanted to put it out to the people. Never said it was all fact or confirmed yet but it was pretty much the deal.
No harm done by alerting the UG and others of an intriguing developing news story.
Thanks for those who support our move.
robnashville -tracylee - look. legit stories with real facts! awesome!
here's another one:
http://www.sherdog.com/news/news/Tapout-2-Other-Clothing-Companies-Sold-to-Brand-Firm-26764
meh.... at least tru's guys are out there trying to get the story..... rather than sitting on the story and making sure Tapout doesn't cut their ad dollars for leaking the story early....
LoL @ this
verindersandhu - I guess its true that the only constant is change.
It is a very big change and Im interested to see what comes from all this.
TapOut is a very recognizable brand, and its likely that the brand will continue to exist, but under different ownership. So there may not be much visible change.
ADAMantium - Just wanted to put it out to the people. Never said it was all fact or confirmed yet but it was pretty much the deal.
No harm done by alerting the UG and others of an intriguing developing news story.
Thanks for those who support our move.
lol @ this thread....tracy FTW.
doubt anything really changes other then the behind the scenes business stuff.The logo and name and reputation is the only thing that makes the company valuable.Would be stupid to change it all around.Probably can just get stuff made and imported for cheaper and have bigger retail and marketing connections that those 2 guys really couldnt or didnt care to tap into
Tracy,your a beautiful assertive woman.Do what you do
Morale of this story: to those operating Internet sites promoting MMA news-- if you have a rumor, I don't give a rat's ass if it's the hottest ticket in the sports landscape, wait till everyone else publishes it first and get in line.
Keep doing this and hope one day, people will turn to you like you're the almighty Oz with stories. When you do reach this point, be sure to flaunt it off and pound your chest every free opportunity you have, and be sure to snub your nose at those who try to reach that point by using the "I've got inside knowledge and you don't" card.
You may not gain a damned lick of recognition, but you sure as hell will keep the almighty; who have the immediate, full, 100 percent truth off your ass.
Nanook - Morale of this story: to those operating Internet sites promoting MMA news-- if you have a rumor, I don't give a rat's ass if it's the hottest ticket in the sports landscape, wait till everyone else publishes it first and get in line.
Keep doing this and hope one day, people will turn to you like you're the almighty Oz with stories. When you do reach this point, be sure to flaunt it off and pound your chest every free opportunity you have, and be sure to snub your nose at those who try to reach that point by using the "I've got inside knowledge and you don't" card.
You may not gain a damned lick of recognition, but you sure as hell will keep the almighty; who have the immediate, full, 100 percent truth off your ass.
Do they still make Tapout condoms?
How much $$$$$$$$$
30mil
50mil
100mil ?
Shiloh -Nanook - Morale of this story: to those operating Internet sites promoting MMA news-- if you have a rumor, I don't give a rat's ass if it's the hottest ticket in the sports landscape, wait till everyone else publishes it first and get in line.
Keep doing this and hope one day, people will turn to you like you're the almighty Oz with stories. When you do reach this point, be sure to flaunt it off and pound your chest every free opportunity you have, and be sure to snub your nose at those who try to reach that point by using the "I've got inside knowledge and you don't" card.
You may not gain a damned lick of recognition, but you sure as hell will keep the almighty; who have the immediate, full, 100 percent truth off your ass.
Youre a fucking dork.