Here is why. Being that this is the biggest fight in history the promoters are doing almost nothing to promote anyone else. 99% of people only know of one fight on this card. Almost no one even knows who the co main event is. They could have used this fight as an opportunity to put other up and coming names in the spotlight but instead it's all about the main event. 
Who gives a fuck about the Co-main? Normal fights I agree, not this fight.
I thought all boxing events were marketed like that? 
I should clarify all "big events"
Don't believe the hype. This fight isn't close to the biggest ever.
This is the biggest fight of all time. No one gives two fucks about anyone else on that card. No one. I repeat, No One. You can promote those other nobodies all day, but it will never make a difference.
buddie - Don't believe the hype. This fight isn't close to the biggest ever.
Oh really? Please, tell us what fight is bigger than this?
I wonder if deep down that boxing insiders know the sport is dying and there are many more younger fans of MMA than boxing. So, they are trying for one last huge pay day based on the only two boxers anyone who doesn't closely follow boxing really cares about. They know this isn't going to "jump start" the sport, so just cash in on May/Pac.
Maybe they'll try for a rematch or best case rubber match down the road, but I'm thinking they know this could be the last hurrah, so they're just trying to make as much money on this one event.
deadlysyn - Here is why. Being that this is the biggest fight in history the promoters are doing almost nothing to promote anyone else. 99% of people only know of one fight on this card. Almost no one even knows who the co main event is. They could have used this fight as an opportunity to put other up and coming names in the spotlight but instead it's all about the main event.You do know that's not how this works right?
Too much pro wrestling has caused everyone to try and book things like its WWE and "getting guys over".
Tonight is about delivering the fight.
Floyd vs Manny.
Nobody is ordering the fight with hopes they'll see a new star on the undercard.
Most who are ordering won't tune in until 1130-1145 for ONLY the main event.
People will drink, eat and party and its "what time does the fight start?"
Not, "Shhhh. I'm watching the undercard!"
This isn't a league or organization like the UFC.
Boxing is singular and FIGHTER driven.
You aren't buying a WBC, WBA, IBF or LMNOP branded show.
You are buying Floyd and Manny.
So even if you put up and comers underneath it won't matter.
Live fans aren't taking their seats until 1130 and fans ordering the fights are socializing and hanging out until "it's time".
People want the one big fight and it's being delivered.
A stacked undercard would be stupid because live fans aren't in seats to watch and PPV fans won't be paying attention until again 1130-1145.
There is no RAW tomorrow night they need to set up a story for.
It's a big event that will serve those who want this big event.
Of the top of your head, OP, what was the co-main for Tyson/Holyfield 1 and 2? Mayweather/De LaHoya? Julio Cesar Chavez vs. Pernell Whitaker? Leonard/Duran?
This is not unusual in boxing for big events. Not at all.
Another thing... So many casual fans crawling out of the woodwork expecting this crazy war. I keep telling my newfound boxing-fan buddies that your typical Mayweather fight isn't something that'll keep you on the edge of your seat. I think millions around the world are going to walk away from this fight with a very "meh" feeling.
Thingading - I wonder if deep down that boxing insiders know the sport is dying and there are many more younger fans of MMA than boxing. So, they are trying for one last huge pay day based on the only two boxers anyone who doesn't closely follow boxing really cares about. They know this isn't going to "jump start" the sport, so just cash in on May/Pac.One last huge payday?
Maybe they'll try for a rematch or best case rubber match down the road, but I'm thinking they know this could be the last hurrah, so they're just trying to make as much money on this one event.
MMA wishes they had ONE event like this EVER.
Everyone in entertainment or sports wishes they could have this "one last huge payday".
Because this one "last gasp" as you proclaim it to be will be bigger than anyone else's breath.
If tonight's event is dying?
Every single athlete and promoter hopes to fucking go out this way.
JeffersonDArcyChoke -Thingading - I wonder if deep down that boxing insiders know the sport is dying and there are many more younger fans of MMA than boxing. So, they are trying for one last huge pay day based on the only two boxers anyone who doesn't closely follow boxing really cares about. They know this isn't going to "jump start" the sport, so just cash in on May/Pac.One last huge payday?
Maybe they'll try for a rematch or best case rubber match down the road, but I'm thinking they know this could be the last hurrah, so they're just trying to make as much money on this one event.
MMA wishes they had ONE event like this EVER.
Everyone in entertainment or sports wishes they could have this "one last huge payday".
Because this one "last gasp" as you proclaim it to be will be bigger than anyone else's breath.
If tonight's event is dying?
Every single athlete and promoter hopes to fucking go out this way.
Where did I state this wasn't a huge payday, or that is was in any way a bad thing?
Malvert the Janitor - Of the top of your head, OP, what was the co-main for Tyson/Holyfield 1 and 2? Mayweather/De LaHoya? Julio Cesar Chavez vs. Pernell Whitaker? Leonard/Duran?Boom.
This is not unusual in boxing for big events. Not at all.
But for OP, Christy Martin became a star and earned a SI cover and her own PPV event because of being featured on Don King events.
So it can happen.
She was a scrappy chick and women's fights were a novelty.
No Christy Martin?
You don't get Laila Ali and possibly even Ronda Rousey in some small way if she never happened.
Martin vs Rjiker was yesterday's Cyborg vs Rousey.
So the undercard CAN promote fighters but that's luck because again, most people are only going to watch the main event which means you don't want your prospect on the undercard because nobody will see him.
icarus92 - Another thing... So many casual fans crawling out of the woodwork expecting this crazy war. I keep telling my newfound boxing-fan buddies that your typical Mayweather fight isn't something that'll keep you on the edge of your seat. I think millions around the world are going to walk away from this fight with a very "meh" feeling.Yep, there is a good chance Mayweather cruises and most casual fans will be disappointed.
Surly -icarus92 - Another thing... So many casual fans crawling out of the woodwork expecting this crazy war. I keep telling my newfound boxing-fan buddies that your typical Mayweather fight isn't something that'll keep you on the edge of your seat. I think millions around the world are going to walk away from this fight with a very "meh" feeling.Yep, there is a good chance Mayweather cruises and most casual fans will be disappointed.
I think it is hilarious that people keep saying this. Pacman is going to fuck him up. He is the absolute worst match up for Floyd. He is gonna chase him around, put him on the ropes, and drop 10 pieces on him all night long. Peekaboo shoulder role bullshit does not work past a 4 piece in most cases, that means Floyd is getting hit hundreds of times tonight, and ultimately knocked the fuck out.
Boxing cards have always been that way
Barrington Levy -I would LOVE to see that happen, just don't think it will. We will see.Surly -icarus92 - Another thing... So many casual fans crawling out of the woodwork expecting this crazy war. I keep telling my newfound boxing-fan buddies that your typical Mayweather fight isn't something that'll keep you on the edge of your seat. I think millions around the world are going to walk away from this fight with a very "meh" feeling.Yep, there is a good chance Mayweather cruises and most casual fans will be disappointed.
I think it is hilarious that people keep saying this. Pacman is going to fuck him up. He is the absolute worst match up for Floyd. He is gonna chase him around, put him on the ropes, and drop 10 pieces on him all night long. Peekaboo shoulder role bullshit does not work past a 4 piece in most cases, that means Floyd is getting hit hundreds of times tonight, and ultimately knocked the fuck out.
JeffersonDArcyChoke -Thingading - I wonder if deep down that boxing insiders know the sport is dying and there are many more younger fans of MMA than boxing. So, they are trying for one last huge pay day based on the only two boxers anyone who doesn't closely follow boxing really cares about. They know this isn't going to "jump start" the sport, so just cash in on May/Pac.One last huge payday?
Maybe they'll try for a rematch or best case rubber match down the road, but I'm thinking they know this could be the last hurrah, so they're just trying to make as much money on this one event.
MMA wishes they had ONE event like this EVER.
Everyone in entertainment or sports wishes they could have this "one last huge payday".
Because this one "last gasp" as you proclaim it to be will be bigger than anyone else's breath.
If tonight's event is dying?
Every single athlete and promoter hopes to fucking go out this way.
this one fight makes all of mma/sports look a fail. both guys are leaving the mgm grand like kings
This one PPV will out perform UFC 1-250.
Truth!